Your SEO traffic is up. Your pipeline doesn’t care.
Diagnose why growing organic traffic is not producing qualified leads, then prioritise pages, intent and measurement around sales results.
Read the articleThe growth edit / Insights
Good growth starts with a better question.
B2B growth advice you can put to work: search, paid acquisition, conversion, measurement and AI-assisted content. Each guide explains a decision, its method and the evidence behind it.
Start here / SEO + GEO
GEO is not a secret door around bad SEO.
GEO means improving visibility in AI-generated answers. Here’s what changes, what doesn’t, and where I would put the effort first.
Read the perspective ↗Search visibility is a beginning. A useful customer journey is the work.
Find the answer you need
Less noise. More useful thinking.
25 articles
GEO is not a secret door around bad SEO.
Understand what GEO changes, what solid SEO still does and how to prioritise AI search visibility without buying into ranking promises.
Read the articleAn AI mention is not a customer.
Build an AI visibility measurement plan that separates mentions, citations, referral traffic and sales results without false precision.
Read the articleWrite answers worth referencing in AI search
Create clear, evidence-led content for buyer questions, with useful answers, explicit conditions and practical examples for readers and AI search.
Read the articleA topic cluster can become a very organised waste of time.
Design SEO topic clusters around buyer decisions, useful internal links and commercial relevance instead of producing articles to fill a diagram.
Read the articleYour buyer is comparing you. Stop pretending they aren’t.
Build credible comparison pages for SEO and AI search with explicit criteria, limitations, current evidence and a useful path to the next decision.
Read the articleHiding every price doesn’t make you premium. It makes buying harder.
Create useful B2B pricing and cost pages when fees vary, explaining scope, cost drivers and trade-offs without inventing a universal price.
Read the articleA 200-page SEO audit can still tell you nothing useful.
Turn a technical SEO audit into a practical roadmap by identifying affected pages, evidence, implementation ownership and commercial consequences.
Read the articleTranslation is not an international growth strategy.
Plan multilingual SEO around local search intent, buyer language, page relationships and conversion journeys across English, French and Arabic.
Read the articlePublishing 100 AI articles can multiply the wrong strategy.
Use AI in SEO content workflows with source checks, editorial decisions and a useful publishing plan instead of scaling generic articles.
Read the articleSchema cannot make an empty page authoritative.
Use structured data to describe genuine page information, validate implementation and avoid treating schema as a shortcut to authority or AI citations.
Read the articleHelp buyers find the page they need next
Audit internal links, connect useful content to service pages and build clear reader paths without keyword-stuffed navigation.
Read the articleWinning the answer can still lose the click.
Respond to zero-click and AI search with useful decision content, distinctive resources and a measurement plan that separates visibility from revenue.
Read the articleBuild a small research study someone else can check
Plan useful original B2B research with a focused question, transparent method, honest limitations and a result readers can apply.
Read the articleYour next SEO win may already be on your website.
Choose when to refresh, combine or replace existing content using buyer relevance, search evidence and practical page-level improvements.
Read the articleFollow your organic signups into the product
Build a SaaS SEO strategy that connects buyer intent, signup conversion and product activation instead of reporting acquisition volume alone.
Read the articleWhich marketplace pages deserve a place in search?
Plan marketplace SEO around usable inventory, search demand and category quality instead of treating every possible URL as an opportunity.
Read the articleWhat your SEO team should learn from paid search
Connect paid search and SEO research through buyer intent, CRM quality and landing-page insights without treating ad performance as an organic ranking forecast.
Read the articleYour cheapest leads might be your most expensive mistake.
Evaluate B2B lead quality through sales acceptance and opportunity creation, with a worked cost example and a practical CRM review process.
Read the articleBefore adding €10K to Google Ads, earn the right to scale.
Check search intent, conversion tracking, sales quality, landing pages and capacity before increasing Google Ads spend.
Read the articleHow much work does your demo page ask buyers to do?
Diagnose B2B landing-page friction, clarify the offer and test conversion changes against attended meetings and sales quality.
Read the article“SEO takes time” is not a business case.
Build a realistic SEO investment case using full costs, sales results, timing and explicit attribution limits.
Read the articleThe SEO decisions to make before your website launches
Plan SEO before launch with a clear audience, useful offer pages, technical access, measurement and a manageable content roadmap.
Read the articleWhy Google Ads, GA4 and your CRM disagree
Use attribution responsibly with consistent definitions, CRM outcomes and explicit limits instead of treating a dashboard as proof of causation.
Read the articleA keyword is not a brief. Stop making writers guess.
Create a B2B SEO content brief with reader intent, a clear answer, original value, evidence, constraints and a relevant next step.
Read the articleNo articles match yet.
Try a broader phrase or choose another topic.
From reading to doing
Which of these questions is yours?
Bring the context. We’ll work out what to build, fix or test next.
Something not working?
Trace the problem before changing the strategy.
Practical diagnostic guides for tracking, CRM and automation.