Interactive worksheet01
Analytics & Measurement
The measurement reconciliation sheet
Follow one outcome across the website, analytics and CRM.
Free · Details requiredOpen resource ↗
Checklist
The measurement trust checklist
Verify events, outcome definitions, deduplication and import handling. Use the conversion tracking checklist before relying on campaign reports.
How to use this resource
Enter your details to open the checklist. Work through the checks, record the evidence and assign the unresolved items before releasing the change.
The first checks
- The decision is named
- The outcome has a definition
- The denominator is agreed
The full checklist opens after you enter your name, email, company and location.
Explore the approach: Analytics & Measurement or read the related guide.
What you can do inside
- Twelve evidence-based checks, including critical blockers
- Pass, unresolved and not-applicable states with reasons
- A downloadable review that preserves unresolved issues
- Worked implementation cases, decision notes and an editable capability workbook
For B2B founders and teams planning a launch, improving the buyer journey or entering a new market. Use your own records and assumptions; the tool supports a decision rather than making it for you.