Interactive worksheet01
Conversion & Lifecycle
The form friction decision sheet
Challenge every question before asking a prospect to answer it.
Free · Details requiredOpen resource ↗
Simulator
More forms or more useful conversations?
Compare two demo journeys using form completion, attendance and sales acceptance. See how the full funnel changes rather than judging submissions alone.
How to use this resource
Enter your details to open the calculator. Replace the assumptions with your own figures, compare scenarios and export the result for review. The output is a model, not a prediction.
Some of the inputs you can change
- Eligible monthly demo-page visits
- Current completion rate
- Proposed completion rate
- Current attendance rate
- Proposed attendance rate
The full simulator opens after you enter your name, email, company and location.
Explore the approach: Conversion & Lifecycle or read the related guide.
What you can do inside
- Two-scenario comparisons and sensitivity checks
- Conditional thresholds with visible formulas and limits
- A CSV export of assumptions, results and comparisons
- Worked implementation cases, decision notes and an editable capability workbook
For B2B founders and teams planning a launch, improving the buyer journey or entering a new market. Use your own records and assumptions; the tool supports a decision rather than making it for you.