Interactive worksheet01
Growth Strategy
The growth experiment decision board
Rank ideas by the problem they solve and the evidence needed.
Free · Details requiredOpen resource ↗
Simulator
What does your customer target require?
Use the marketing funnel calculator to work backward from a customer target to opportunities, leads and budget. Make conversion assumptions visible.
How to use this resource
Enter your details to open the calculator. Replace the assumptions with your own figures, compare scenarios and export the result for review. The output is a model, not a prediction.
Some of the inputs you can change
- Target new customers
- Lead-to-qualified rate
- Qualified-to-opportunity rate
- Opportunity-to-customer rate
- Assumed cost per lead
The full simulator opens after you enter your name, email, company and location.
Explore the approach: Growth Strategy or read the related guide.
What you can do inside
- Two-scenario comparisons and sensitivity checks
- Conditional thresholds with visible formulas and limits
- A CSV export of assumptions, results and comparisons
- Worked implementation cases, decision notes and an editable capability workbook
For B2B founders and teams planning a launch, improving the buyer journey or entering a new market. Use your own records and assumptions; the tool supports a decision rather than making it for you.