CRM & automation · Free plan
HubSpot Free CRM for B2B teams
Keep leads, ownership and follow-up in one place before your sales process gets complicated.
By HubSpot · Plan information checked 2026-10-12
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A practical example
Small teams setting up their first shared pipeline and contact record.
When to choose something else
Assuming every HubSpot workflow or reporting feature is included for free.
Your first useful workflow
Step 1
Agree the few stages a lead genuinely passes through. Define who owns each stage.
Step 2
Import a cleaned contact list and assign owners before adding integrations.
Step 3
Create a simple follow-up routine and test one lead from form submission to sales action.
How to know the setup works
A new test lead has the correct owner, source and next action. Avoid adding fields nobody uses.
Compare before adding another subscription
Compare the job, required access, data handling and the cost of your expected volume. Two tools solving the same job often create more work.
All crm & automation tools ↗Make the tool part of a working system.
Tool choice is one decision. Ownership, measurement and follow-up make it useful.
Explore the related capability ↗Talk through your setup ↗