Find the right tool.
Keep the stack lean.

Conversion & lifecycle · Free plan

Tally

Build a lightweight enquiry form without paying for every response.

Recommended for: A lightweight enquiry form with a broad free allowance.

CRM & automation · Free plan · Discovery pick

Activepieces

Build a small automation with a visible trigger, handoff and error path.

Recommended for: Testing a lead-routing or research handoff before making it a permanent process.

Content & design · Free plan

Canva Free

Turn one clear marketing idea into consistent visual assets.

Recommended for: Small teams producing a simple campaign visual or an explanatory slide.

Websites & apps · Free plan

Figma Starter

Sketch and review a landing-page journey before paying for development.

Recommended for: A small team testing page hierarchy and mobile layout.

SEO & GEO · Free

Google Search Console

See how Google finds your pages and which searches bring visitors to them.

Recommended for: Finding indexing problems and improving pages already earning relevant impressions.

CRM & automation · Local / self-hosted · Discovery pick

n8n Community Edition

Build a controlled workflow when your technical team needs more ownership of the implementation.

Recommended for: Technically owned automation with a maintenance and recovery plan.

Websites & apps · Free plan

Notion

Turn scattered briefs and decisions into a shared reference people can actually use.

Recommended for: Maintained briefs, decisions and a marketing knowledge base.

CRM & automation · Free plan

Airtable

Keep a small marketing operation organised around shared records and clear owners.

Recommended for: A shared campaign or experiment record with clear ownership.

CRM & automation · Free plan

MailerLite

Start a small permission-based newsletter or nurture sequence with a defined next action.

Recommended for: A small permission-based newsletter within the current subscriber limit.

CRM & automation · Free plan

Make

Connect tools and test a small automated workflow before committing to a larger build.

Recommended for: Visual workflows with branching and an explicit error path.

Conversion & lifecycle · Free plan · Discovery pick

Cal.com

Give a prospect a clear route from interest to a confirmed meeting.

Recommended for: Individual booking journeys; team routing needs separate evaluation.

Conversion & lifecycle · Free plan · Discovery pick

Fillout

Build a form that changes its questions according to what the prospect needs.

Recommended for: Conditional enquiry questions and structured handoffs; its review sample is relatively small.

CRM & automation · Free plan

Brevo

Start a small email programme with a daily send allowance.

Recommended for: A low-volume email programme where a daily send cap fits.

CRM & automation · Free plan

Zapier

Connect two tools around one simple handoff before building a larger automation.

Recommended for: Simple two-tool automations when the free task limit fits.

Analytics & measurement · Free plan · Discovery pick

PostHog

Connect acquisition, activation and product behaviour in one deliberately scoped analysis.

Recommended for: SaaS activation measurement with technical implementation support.

Conversion & lifecycle · Free plan · Discovery pick

Crisp

Let a prospect ask the question that is stopping them from taking the next step.

Recommended for: A staffed website enquiry channel with honest response expectations.

Websites & apps · Free plan · Discovery pick

Framer

Turn a landing-page idea into a responsive page you can review before committing to a launch.

Recommended for: A responsive campaign-page concept with a proper launch check.

Content & design · Free plan · Discovery pick

Metricool

Bring a modest social publishing plan and its recent performance into one working view.

Recommended for: Recent social reporting on supported channels; free does not include LinkedIn.

Websites & apps · Free · Discovery pick

Excalidraw

Sketch a funnel or handoff so everyone can see where the process breaks.

Recommended for: Explaining lead routing, a customer journey or a new landing-page structure.

SEO & GEO · Free plan

Ahrefs Free

Audit websites you can verify and investigate their search visibility and backlinks.

Content & design · Free plan

Buffer

Build a consistent publishing queue for a few channels without a large social suite.

AI workflows · Free plan

Claude Free

Pressure-test a content outline or summarise approved research before a human edits it.

Conversion & lifecycle · Free plan · Discovery pick

Formbricks

Ask a focused customer question at the point where the answer can change a decision.

Paid media · Free

Google Ads Editor

Prepare and review Google Ads changes in bulk before putting them live.

CRM & automation · Free plan

HubSpot Free CRM

Keep leads, ownership and follow-up in one place before your sales process gets complicated.

Conversion & lifecycle · Free

Microsoft Clarity

Use recordings and heatmaps to investigate where visitors struggle on a page.

AI workflows · Local / self-hosted

Ollama Local

Run a model locally to experiment with a repeatable text task on your own hardware.

Analytics & measurement · Free

PageSpeed Insights

Find performance issues on a landing page and separate lab tests from real-user data.

Content & design · Free plan · Discovery pick

Pallyy

Schedule a modest social publishing rhythm without building a large publishing stack.

SEO & GEO · Free plan

Screaming Frog SEO Spider

Crawl a small website to find broken links, redirects and metadata problems.

SEO & GEO · Free plan

Semrush Free Account

Explore a specific search question before paying for a broad research subscription.

SEO & GEO · Free · Discovery pick

SEO Review Tools

Run a focused SEO check without subscribing to a full research suite.

Content & design · Free · Discovery pick

TinyWow

Handle a one-off PDF or image task without adding another recurring subscription.

Analytics & measurement · Free plan · Discovery pick

Umami

Measure visits and a few meaningful actions with a focused analytics setup.