← The Growth Toolbox

SEO & GEO · Free plan

Semrush Free Account for B2B teams

Explore a specific search question before paying for a broad research subscription.

By Semrush · Plan information checked 2026-10-12

4.4 / 5 · G2 · 4,067 reviews ↗Checked 2026-10-12Rating scope: Semrush overall product, including paid plans

Rating covers the overall product and can include paid-plan experiences. Use the practical example to decide whether it fits your task.

Why it is worth a look

Use the free account to test whether a particular report informs your work. Buy a subscription for a repeatable research need, not a dashboard score.

A practical example

A first look at keywords, competitors or a small website audit.

When to choose something else

Full competitor research at scale or treating estimated traffic as your own measured results.

Your first useful workflow

  1. Step 1

    Choose one question, such as which relevant terms a competitor’s commercial page appears for.

  2. Step 2

    Check the permitted free report and compare its findings with actual search results or your own Search Console data.

  3. Step 3

    Turn a supported finding into a page or content test. Keep the evidence and uncertainty in the brief.

How to know the setup works

The research leads to a specific decision, with estimates labelled and a measurement plan for the resulting change.

Compare before adding another subscription

Compare the job, required access, data handling and the cost of your expected volume. Two tools solving the same job often create more work.

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Make the tool part of a working system.

Tool choice is one decision. Ownership, measurement and follow-up make it useful.

Explore the related capability ↗Talk through your setup ↗