Interactive worksheet01
Paid Media
Where your paid budget earns its place
Compare campaigns on accepted demand before reallocating spend.
Free · Details requiredOpen resource ↗
Simulator
What does the next ad budget really buy?
Use the B2B advertising budget calculator to model clicks, funnel conversion and expected customers. Test your assumptions before committing more media spend.
How to use this resource
Enter your details to open the calculator. Replace the assumptions with your own figures, compare scenarios and export the result for review. The output is a model, not a prediction.
Some of the inputs you can change
- Monthly media spend
- Average cost per click
- Click-to-lead rate
- Lead acceptance rate
- Accepted lead-to-opportunity rate
The full simulator opens after you enter your name, email, company and location.
Explore the approach: Paid Media or read the related guide.
What you can do inside
- Two-scenario comparisons and sensitivity checks
- Conditional thresholds with visible formulas and limits
- A CSV export of assumptions, results and comparisons
- Worked implementation cases, decision notes and an editable capability workbook
For B2B founders and teams planning a launch, improving the buyer journey or entering a new market. Use your own records and assumptions; the tool supports a decision rather than making it for you.